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June: A Hot Month For Virtual Events
Think up some hot technologies in Enterprise IT – desktop and application virtualization; data center; unified communications; SharePoint. Next, consider some key disciplines that gain prominence...
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Virtual Events 101: Tips For Building Your Virtual Booth
Your company is exhibiting at a virtual event and you’ve been assigned the responsibility of building your company’s virtual booth. You’ve had plenty of experience assembling a physical booth, but...
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New Book: Generate Sales Leads With Virtual Events
Disclosure: This post contains affiliate links to sites on which the book is available for purchase. “Virtual events can be a dream for marketers. They can generate leads cost effectively and they...
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Lead Generation With Virtual Events (#LeadGen Resources)
Introduction Virtual events can be a highly effective tool for generating sales leads (if done right!). I’ve assembled a few relevant and timely resources related to virtual event lead generation....
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Why B2B Webinars Stink And How To Change Them
Pictured: Audience members in a typical B2B Webinar. Introduction We all attended lectures in college that seemed to go on for hours without end. The professor was dry and not engaging. Today’s B2B...
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Demand Generation Has Evolved: The Convergence of Lead Generation & Lead...
Image source: TechTarget, in a presentation delivered at the TechTarget Online ROI Summit. Introduction Demand generation is evolving. In the days of old, marketers focused primarily on “getting the...
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Online Marketing Wisdom, Sales Funnel Sagacity and Lead Generation Genius...
Introduction Craig Rosenberg, The Funnelholic, has been publishing a series of “madlibs” with marketing thought leaders. Here’s a set of the madlibs published to date (there are more to come): Steve...
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